📢 Media & Outreach Contributions Guide
Welcome, communicators, influencers, social media enthusiasts, and PR professionals! Your talents in storytelling, outreach, and engagement can greatly amplify the message and impact of the Castro for Georgia campaign.
Whether you’re crafting compelling social media posts, managing outreach strategies, or organizing press events, your efforts make a difference.
🌟 Types of Media & Outreach Contributions
We need your help on tasks such as:
- Social media content creation
- Press outreach and media relations
- Influencer engagement
- Community event promotion
- Campaign storytelling (videos, blogs, podcasts)
📂 How Media & Outreach Tasks Are Organized
Media outreach materials are located here:
campaign/
├─ campaign-hq/
│ └─ media-outreach/
│ ├─ social-media-content/
│ ├─ press-releases/
│ ├─ outreach-strategies/
│ ├─ influencer-resources/
│ └─ storytelling/
Each folder has a detailed README.md with instructions, best practices, and templates to get you started.
🚀 Getting Started (Step-by-Step)
Step 1: Find a Task
Check our Issues page and filter by labels such as:
media-outreachsocial-mediapress-releasestorytellinghelp wanted
Claim an issue by leaving a comment, e.g., “I’ll draft this week’s social media posts!”
Step 2: Create Your Media Content or Plan
- Draft your content clearly and engagingly.
- Follow guidelines and templates provided (available soon in each folder).
- Save your files clearly (e.g.,
housing-post-sept.md,event-press-release.pdf).
Step 3: Submit Your Contribution
-
Option A: Directly via GitHub (Recommended):
- Navigate to the relevant subfolder under
media-outreach. - Upload your document or create/edit markdown files directly on GitHub.
- Open a Pull Request (PR) clearly describing your contribution.
- Navigate to the relevant subfolder under
-
Option B: Via Issues for feedback first:
- Paste your draft content in issue comments to gather initial feedback.
- Submit as PR after iterations.
📖 Example Contribution Workflow
- Claim Issue #115: “Social media plan for upcoming Housing Town Hall event.”
- Draft your social posts, upload file:
social-media-content/housing-townhall-sept.md. - Open PR titled: “Social media plan – Housing Town Hall (closes #115).”
- PR quickly reviewed and approved; your content gets scheduled and posted!
📱 Social Media Guidelines
- Follow our campaign style guide (coming soon in
templates/social-media-guide.md). - Tag key partners, use approved hashtags, and maintain a consistent voice.
- Ensure content is accessible, clear, and actionable.
📰 Press & Media Outreach
- Use provided press release templates (
press-releases/templates/) to ensure consistency. - Clearly label press materials by date and event.
- Coordinate with campaign leads via GitHub Discussions for media strategy.
🎥 Storytelling Contributions (Videos, Blogs, Podcasts)
- Propose your storytelling ideas via Issues or Discussions.
- Upload draft content clearly labeled (e.g.,
storytelling/community-interview.mp4). - Follow guidelines for positive, respectful, and accurate storytelling.
💡 GitHub Features You’ll Find Helpful
- Pull Requests: Submit media plans, press releases, and content transparently.
- Issues & Discussions: Collaborate, request feedback, and suggest new outreach ideas.
- Projects Board: Visualize tasks and plan your outreach easily.
- GitHub Pages: Publish finalized campaign announcements and updates publicly.
🎖️ Recognition & Impact
- Your contributions directly influence community engagement and campaign visibility.
- Top contributors recognized regularly through campaign highlights and acknowledgments.
🙋 FAQs for Media & Outreach Volunteers
“Do I need prior GitHub experience?” Not at all. Our Quick Start Guide will have you contributing in no time.
“Can I pitch my own media or outreach idea?” Absolutely! Start by opening an Issue or Discussion outlining your idea.
“Can I help even if I have limited time?” Definitely! Many tasks like writing a single social media post or reviewing content take only a few minutes.
🚨 Need Support or Have Questions?
- Visit our Help Desk Discussion.
- Attend our weekly Zoom office hours for personalized guidance.
🚦 Ready to Start Contributing?
- Head to our Media & Outreach Issues.
- Claim your first task and help us reach more community members in GA‑05!
Your storytelling, creativity, and outreach strategies are crucial in building a movement that represents and empowers working-class families in Georgia.